Now that's what I call spin!

Was very pleased to find out that I'd won a raffle prize recently. Since the theme of the event had been pampering, was even more excited when I learnt it was a 'handbag butler'

Finally, my lifestyle had caught up with my aspirations. An attractive young man to follow me around for the rest of my days carrying my bag! In fairness, I've done the groundwork - handbags are to me what shoes are to many other women. I own a lot. I have one in most colours, sometimes two - smart and casual or small and large. Because you just never know. I consider myself the ideal employer for such an individual.

Except apparantly a handbag butler is actually a metal hook (albeit fancy) that you use to hang your bag from the table when you go out to dinner.

A useful accessory but oh, the crushing disappointment!

But it got me to thinking - what an excellent way to make a quite mundance item sound desirable. And a good lesson for every small business. It's all about creating a buzz around what you do and making potential clients feel that what you offer or sell is going to enhance their life in some way.

Mmm, maybe I'll ponder that some more during a personal floatation experience (bath) enhanced by some multi sensory mood lighting (scented candles) with a G and T garnished with drinks diamonds (ice cubes).